Thursday, 27 October 2016

Music Videos - Reflection

          1.) Going over the many different decades of music videos, I have noticed how things change throughout the years. Clothing changes, environment changes, people change, music styles change, quality of video changes. I like this because it encourages change now, and allows some room and options of how to film videos.

          2.) Moving backward from 2016, I love the Arcade Fire video idea to 'We Used to Wait'. Music videos are always better when the viewer can relate to whomever is the ''character'' in the video, and this one is perfect because you can literally see your own neighborhood in the background. It makes you feel as if you were there the whole time. This is such a unique way to make a video, but I can't imagine the work it took to put it together. That makes me believe it's art; not being able to wrap my head around the time and way the captivating and relatable video was put together. I also believe a-Ha's music video for 'Take On Me' is amazing. The amount of detail is insane, and truly stands out from other videos because of it's unique style and literal art put into it. One other of the many videos that I believe is art is OK Go's 'Here It Goes Again'. This idea is just so outside of the box and truly involved planning even though it is just a simple camera on the stand. They use themselves and dance on something you don't usually dance on so it gets the attention on the audience. I personally think it's kind of genius. Lastly, the final video I will mention is Blur's 'Coffee & TV'. This video is so cute. Mixing the cartoon feel with real life is so clever and I'm sure wasn't too common at the time. This once again is outside the box and inspires more of it's kind.

          3.) Things that I notice have changed throughout the years is clothing styles, environment, people, and music styles (like I mentioned earlier). Clothing doesn't necessarily have a dedicated time anymore because styles come in and out all of the time, but people go from wearing checkerboard patterns to floral, to outrageous costume-like outfits in music videos. Nowadays, there is also a lot of nudity, so... no style. Environments have changed going from just a white screen behind to running outside, or being in homes. Also other footage has been brought into videos featuring historical sights or planes and amusement parks. Artists have changed and the music trends changed too, so many times and in so many ways it's hard to describe and you must see for yourself.

          4.) Arcade Fire's 'We Used to Wait' is set apart from any video in the past because of it's interactions with the viewers. Not only can you maybe relate to the "main character" and how he feels, but you can see your own neighborhood all around and that is fantastic to see.

          5.) Music videos in the future can either get better or worse. I feel like they are going to get worse for a little while, but pick up. Right now, shock factor is what makes videos go viral and huge and nudity really gets attention from this society. I think this will continue until viewers get sick of it and then there will maybe be a new clothing style that brings in a whole new shock.

Thanks :)

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