"Don't confuse legibility with communication. Just because something is legible doesn't mean it communicates and, more importantly, doesn't mean it communicates the right thing."
- David Carson-
"Most people who use Helvetica, use it because it's ubiquitous. It's like going to McDonalds instead of thinking about food. Because it's there, its on every street corner, so let's eat crap because it's on the corner."
-Erik Spiekermann-
I, and many others, believe that fonts have a time and a place. You wouldn't see Comic Sans on a resume for a job, and you wouldn't see Times New Roman on a Coca Cola bottle. Fonts don't just write down what you want to say, but they also give off an image and have meaning. They describe what someone is selling and advertise it in it's own little way so that when you think of that object, you know the font too. The font that a designer chooses makes an impact on all of it's viewers.
There is a font named Helvetica, and this font is clean and clear. It's a font that gets to the point and many people love that about it. But sometimes the clean and clear is boring. It doesn't give off character, and begins to seem like whoever is using it, is using it just because they can or just because it's available. Erik Spiekermann says this, in a way, about Mcdonalds. I personally feel that Helvetica shouldn't be used for many things other then essays or advertising/discussing serious things. Fonts should be changed up with the object you are tagging it along with, and that would help it be more unique and effective than having one describe all. Clean and clear isn't always the answer.
That's all for today! Thanks :)
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