TO THIS DAY - KINETIC TYPOGRAPHY
This video is not only powerful through the words, but also is powerful through the way the kinetic typography is laid out. Red letters show off how important the chosen words are, and it begins to make you think of hurt and anger built up. The blue font brings in the sadness one feels. The black font when the voice says "empty", makes you feel empty because black is a colour that seems to make us feel trapped in a situation we don't want to be in. Yet all of the colours together somehow show unity. The font choice is very clean-cut and bold, giving off the serious feeling. It gets right to the point, with nothing else distracting you from the impactful text. The waiting and fading once the sentence is done, allows you to take in what you are hearing and focus on it. That gives the message more emotion. The words hitting the animated person really shows how throwing out insults is like a hit in the face to people. The movement of the words is fast paced, but still slow enough to give you the ability to read it and understand what's going on. They move in a choppy way, but a powerful, firm and bold way. Some words forming shapes and pictures is clever and allows you to have a new perspective and visual on the situation described. It also brings in unity once again. When you put visuals (both regular AND ones made by text), movement, and an effective font choice together with different colours of text being brought in, a beautiful kinetic typography video can be made. To This Day is definitely an exceptional project.
That's all!
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